For the International Exhibition of Wines and Spirits, Wine Expo Lion, Toscana Promozione needed to offer the audience a new experience.
The aim was to achieve a greater uptake and flow at the stand, as well as to create an innovative way to explain the values of the Tuscan wines: Tuscany Taste.
After meeting the customer’s needs, installing an interactive totem in order to provide relevant content to the user and to promote the products of Tuscana Promozione was proposed.
During the interactive video the user was invited to discover all of the “Tuscany Taste Divinities”. Once they discovered one, a new content was shown to give more information about Tuscany.